When communicating the SAP Business Suite narrative, what approach is recommended?

Leading with the persona view is recommended when communicating the SAP Business Suite narrative because it allows for a more relatable and user-centered approach. By addressing the specific roles, needs, and perspectives of different users within the organization, this method helps to articulate how the solutions cater to their unique challenges and objectives.

Understanding the personas—such as operational managers, financial officers, or IT staff—enables a conversation that resonates more effectively with the audience, as it emphasizes relevant benefits and use cases tailored to their daily experiences and business goals. This approach encourages engagement and fosters a connection, as stakeholders can see themselves in the narrative and understand how SAP can provide value specific to their roles.

Other approaches, such as focusing on CIO stakeholders or a technical view, might miss the broader organizational implications and fail to engage various users who will directly interact with the suite. Addressing internal business challenges, while important, may not capture the nuanced perspectives of each persona, making it less effective in conveying the comprehensive advantages of SAP Business Suite.