What is the target market for RISE with SAP and GROW with SAP journeys?

The selection of the second choice underscores the strategic positioning of both RISE with SAP and GROW with SAP. RISE with SAP is tailored for existing customers who currently utilize SAP's ERP solutions. This initiative is designed to facilitate the transformation of their systems through advanced cloud capabilities, allowing them to innovate and optimize their processes while leveraging their existing investments.

On the other hand, GROW with SAP is specifically aimed at new customers who are starting their journey with SAP solutions. This offering provides a more accessible entry point for organizations that are looking to adopt SAP's cloud services without the complexities associated with legacy systems.

By clearly defining the target markets for each offering, SAP ensures that it addresses the specific needs and challenges associated with their respective audiences. Existing customers can benefit from modernization and enhancements to their current systems, while new customers are given a straightforward path to begin leveraging SAP's technology from the outset. This focus allows SAP to render tailored solutions that align closely with the lifecycle and requirements of each customer segment.