What is the primary goal of the buying center messaging in the context of SAP Business Suite? Select two.

The primary goal of the buying center messaging in the context of SAP Business Suite is to illustrate how SAP's interconnected applications transform the entire organization and to address the concerns of specific business leaders and stakeholders.

Demonstrating how these applications work together highlights their value proposition, showcasing the comprehensive benefits of an integrated approach. This is crucial because decision-makers are often focused on how solutions can enhance efficiency, promote collaboration, and drive overall organizational success.

Addressing the concerns of specific business leaders and stakeholders is equally important, as it allows the messaging to resonate with the audience's individual needs and challenges. Tailoring the communication to speak directly to their roles and responsibilities ensures that the messaging is relevant and impactful, fostering greater buy-in from all parties involved in the decision-making process.

These goals align with the overall strategy in which SAP aims to simplify and enhance the purchasing decisions of organizations by focusing on the holistic benefits of their offerings rather than just individual products or promoting a singular solution without considering the broader context.