What is the main goal of an executive pitch?

The main goal of an executive pitch is to create interest and curiosity in the customer about what SAP can offer. This approach focuses on engaging the audience and piquing their interest in a way that encourages further discussion and exploration of solutions, rather than merely providing information. Crafting an effective pitch involves communicating the value proposition succinctly, emphasizing the benefits and potential impacts on the customer's business. By doing so, the pitch aims to capture the attention of executives, leading them to consider deeper conversations and evaluations of SAP’s offerings.

A lengthy dialogue with the customer could overwhelm them or detract from the core message of the pitch. A detailed presentation about SAP solutions might also provide too much information upfront, which can impede the initial engagement. Similarly, merely introducing oneself or SAP's solutions does not fulfill the purpose of driving curiosity and interest; rather, it lacks the compelling element necessary to motivate the customer to explore further. Thus, the focus on generating interest is key to the effectiveness of the executive pitch.