What is the hero customer journey for all net-new customers of SAP?

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The hero customer journey for all net-new customers of SAP is encapsulated in the "GROW with SAP" initiative. This program is designed to help customers maximize their cloud transformation and successfully adopt SAP's solutions. It focuses on making cloud adoption accessible and provides a structured path for organizations to innovate and scale effectively.

The "GROW with SAP" framework emphasizes understanding business needs, aligning those needs with SAP solutions, and utilizing the resources available through SAP to achieve growth. It includes a comprehensive set of tools, services, and best practices that support customers throughout their journey, from initial assessment to ongoing optimization. This approach fosters customer engagement and empowers them to leverage the full potential of SAP's technologies.

Other options like "RISE with SAP," "Move with SAP," and "Launch with SAP" address specific aspects of customer journeys or products. For instance, "RISE with SAP" focuses on business transformation and creating value through a holistic cloud approach. "Move with SAP" typically refers to migration services, while "Launch with SAP" may pertain to kicking off specific projects or implementations. While these are essential components of the overall SAP strategy, they do not represent the overarching framework aimed at supporting net-new customers as effectively as "GROW with SAP."

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