How should an executive pitch be effectively closed?

Closing an executive pitch with a clear follow-up action is critical for several reasons. This approach provides the audience with a specific next step, making it easier for them to understand how to proceed after the pitch. By outlining a follow-up action, such as scheduling a follow-up meeting, initiating a trial of a service, or any other concrete step, the presenter takes the conversation beyond mere ideas to actionable items. This demonstrates confidence and readiness to engage further, which can significantly enhance the likelihood of moving the deal forward.

Moreover, this technique aligns the audience's expectations and establishes accountability, as both parties are clear on what to do next. The clarity in action also helps in maintaining momentum from the pitch, making it easier for decision-makers to act rather than leaving them with open-ended thoughts or lingering uncertainty.

In contrast, discussing future technologies and providing a formal introduction, while informative or necessary at certain points, may divert focus from the immediate actions required to close a deal. Summarizing the presentation has its benefits, but without a defined follow-up action, it might not encourage the audience to take the next step. Thus, the best practice for effectively closing an executive pitch is clearly articulating actionable steps to ensure continued engagement.